The fragrance industry is one of the largest and
fastest-growing segments of the luxury market. Established luxury brands like Chanel,
Dior, Gucci, and Tom Ford dominate through heritage, exclusivity, and
premium appeal. However, with the rise of sustainable consumer trends,
eco-friendly fragrance brands are gaining attention.
This research compares the luxury fragrance market
with Seravo, a new eco-friendly fragrance brand, to explore
opportunities, challenges, and positioning strategies.
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